Tom Perlman Logo
A personal logo for a sports photographer
2011

Tom is a sports photographer and designer who likes to play various sports. The logo is meant to be used for personal branding purposes. The two options shown below represent two different idea directions coming out of many preliminary sketches and two meetings with Tom. Everything was done in grayscale.

The eye logo represents the way a photographer sees everything through a lens or with a camera in mind. That is why I used the hexagon and extending lines to hint back to the aperture on a camera lens. I also felt the extending lines create motion in the logo. It was Tom's final choice.

The second logo is based on Tom's initials. I wanted to stay away from two separated letters due to their reference to other things. So, I started combining letters. I wanted to convey the idea and feel of speed in sports and sports photography, while still maintaining a simple logo. Though Tom did not choose this logo, I feel it was strong enough to work and be developed into a nice personal branding scheme.